Philadelphia, PA as of 2018
San Diego, CA 2013-2017
Develop brand platforms for serial entrepreneurs & VC groups specializing in launching healthcare technology products. Provide outsource marketing services for startup companies and small businesses.
Clients: Mobility To All; Amato & Partners; Pacific Ridge School; Plebys International; Race Across America; STechCo, American Income Life
Insurance; Summit Business Technologies
April 2015-June 2017
San Diego, CA
(Headquarters in Millersville MD)
Reported to Director of Marketing, led rebranding initiatives for B2B companies to help increase sales and market reach.
Directed campaigns which included identity, print, advertising, direct, web, social media, trade, and video.
Developed brand strategies; messaging & content; identities & brand standards.
Managed talent and assets; supported digital team to meet deadlines.
Increased workflow efficiency; adapted digital campaigns quickly based on data analysis.
Campaign resulted in 28% increased response rate for major client.
June 2012-August 2013
As a direct report to the CEO, managed full service in-house marketing department for industry leader in telecom & power utility fiber optic enclosures.
Served as face-to-face account manager/point-of-contact for all product managers; responsible for long-term strategic planning & and daily needs.
Maintained expert knowledge of complex product portfolio, business objectives, and competitive marketplace.
Analyzed customer mindsets and industry trends to delivered strategic, actionable solutions.
Developed new product launch sales pitch; led to a 3-year $11 million contract.
Streamlined workflow efficiencies that increased productivity over 15%.
Client: Channell worldwide offices; FiberX
April 2003-May 2012
Led strategic vision and account services for full-service powerhouse ad agency specializing in healthcare, education, technology, and biotech.
Cultivated and nurtured trusting, long-standing relationships with domestic
and international clients.
Managed account service for agency roster, from day-to-day needs to long-term
Led new business development from inception to closure; 90% award-rate.
Developed organic account growth; increased billings over 35% each year.
Trained and mentored staff with a 95% advancement & retention rate.
Clients: WaterHealth International; Mathnasium; Pacific Ridg School; SkinMedica; API Healthcare/Concerro; Massimo; Hythiam/Prometa Treatment Protocol; ChefWorks; IdeaEncore
Mar 2000-Feb 2003
New York, NY
High-performing art director and team leader serving Direct-To-Patient and Managed Care accounts for Pfizer, Amgen, and Novartis.
Instilled a high level of trust in clients that turned project-based accounts into retainer-based accounts.
Tenacious dedication to team, client, and craft led to swift promotion from Art Director to Art Supervisor.
Clients: Pfizer: Lipitor; Viagra; Women's Health; Zithromax; Corporate Recruitment; Amgen: Arenesp; Novartis: Zelnorm