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Brand Strategist; Account Director

Contract & Assignment

Sept 2013-present

Philadelphia, PA as of 2018

San Diego, CA 2013-2017

Develop brand platforms for serial entrepreneurs & VC groups specializing in launching healthcare technology products. Provide outsource marketing services for startup companies and small businesses.


Clients: Mobility To All; Amato & Partners; Pacific Ridge School; Plebys International; Race Across America; STechCo, American Income Life
Insurance; Summit Business Technologies


Creative Project Manager [contract]

Summit Business Technologies

April 2015-June 2017

San Diego, CA

(Headquarters in Millersville MD)

Reported to Director of Marketing, led rebranding initiatives for B2B companies to help increase sales and market reach.


  • Directed campaigns which included identity, print, advertising, direct, web, social media, trade, and video. 

  • Developed brand strategies; messaging & content; identities & brand standards.

  • Managed talent and assets; supported digital team to meet deadlines.

  • Increased workflow efficiency; adapted digital campaigns quickly based on data analysis.

  • Campaign resulted in 28% increased response rate for major client.


Marketing & Creative Services Manager


June 2012-August 2013

Temecula, CA

​​As a direct report to the CEO, managed full service in-house marketing department for industry leader in telecom & power utility fiber optic enclosures.


  • Served as face-to-face account manager/point-of-contact for all product managers; responsible for long-term strategic planning & and daily needs.

  • Maintained expert knowledge of complex product portfolio, business objectives, and competitive marketplace.

  • Analyzed customer mindsets and industry trends to delivered strategic, actionable solutions.

  • Developed new product launch sales pitch; led to a 3-year $11 million contract.

  • Streamlined workflow efficiencies that increased productivity over 15%.


Client: Channell worldwide offices; FiberX

Account Executive

The MadisonWest Agency

April 2003-May 2012

Led strategic vision and account services for full-service powerhouse ad agency specializing in healthcare, education, technology, and biotech.


  • Cultivated and nurtured trusting, long-standing relationships with domestic

  • and international clients.

  • Managed account service for agency roster, from day-to-day needs to long-term

  • strategic planning.

  • Led new business development from inception to closure; 90% award-rate.

  • Developed organic account growth; increased billings over 35% each year.

  • Trained and mentored staff with a 95% advancement & retention rate.


Clients: WaterHealth International; Mathnasium; Pacific Ridg School; SkinMedica; API Healthcare/Concerro; Massimo; Hythiam/Prometa Treatment Protocol; ChefWorks; IdeaEncore

Art Supervisor

CDM/ Omnicom Health Group 

Mar 2000-Feb 2003

New York, NY

​​High-performing art director and team leader serving Direct-To-Patient and Managed Care accounts for Pfizer, Amgen, and Novartis.


  • Instilled a high level of trust in clients that turned project-based accounts into retainer-based accounts.

  • Tenacious dedication to team, client, and craft led to swift promotion from Art Director to Art Supervisor.


Clients: Pfizer: Lipitor; Viagra; Women's Health; Zithromax; Corporate Recruitment; Amgen: Arenesp; Novartis: Zelnorm