for the love of brand
Account Manager, Creative Services
Acurian/AES
April 2019-Nov 2019
Horsham, PA
Account manager representing the in-house full service marketing & creative services department of a leading global clinical trial company.
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Primary point of contact for all client relationships: responsible for spearheading, onboarding, oversight, and cultivating successful relationships.
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Manage robust client roster in fast-paced, agile environment with clients and colleagues worldwide.
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Liaise between clients and creative team; oversee workflow throughout entire project lifecycle.
Clients: AbbVie; Roche; GSK; Pfizer; Regeneron; Gilead; Phathom; Eli Lilly
Senior Account Executive
Benchworks
Jan 2019-March 2019
Philadelphia, PA
Led launch strategy and associated projects and special events for HCP launch of two oncology drugs for Sun Pharmaceuticals.
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Supervised two account managers on a daily basis.
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Liaise between clients and creative team; oversee workflow throughout entire project lifecycle.
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Helped establish an effective project workflow system.
Clients: Sun Oncology: Infugem; Yonsa
Brand Strategist; Account Director
Direct Hire Consultant
Sept 2013-Oct 2018
San Diego, CA 2013
Develop brand platforms for serial entrepreneurs & VC groups specializing in launching healthcare technology products. Provide outsource marketing services for startup companies and small businesses.
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Craft message architecture; positioning; mission, vision, values; key phrases and propositions.
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Create annual brand and marketing plans to support product managers and
sales objectives. -
Write comprehensive, thorough, pointed Project & Creative Briefs.
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Develop naming and taglines for products, services, and brand expansion.
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Manage campaigns inclusive of identity, advertising, web, digital, video, and
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print collateral.
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Ensure compliance with regulatory, health literacy, ADA, and like guidelines.
Clients: WaterHealth International; Summit Business Technologies; Mobility To All; Pacific Ridge School; Leukemia & Lymphoma Society; Plebys International
Creative Project Manager [contract]
Summit Business Technologies
April 2015-June 2017
San Diego, CA
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(Headquarters in Millersville MD)
Reported to Director of Marketing, led rebranding initiatives for B2B companies to help increase sales and market reach.
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Directed campaigns which included identity, print, advertising, direct, web, social media, trade, and video.
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Developed brand strategies; messaging & content; identities & brand standards.
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Managed talent and assets; supported digital team to meet deadlines.
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Increased workflow efficiency; adapted digital campaigns quickly based on data analysis.
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Campaign resulted in 28% increased response rate for major client.
Clients: Summit Business Technologies; Miller + Dodson; Douglas Commercial Real Estate
Marketing & Creative Services Manager
Channell
June 2012-August 2013
Temecula, CA
​​As a direct report to the CEO, managed full service in-house marketing department for global leader in telecom & power utility enclosures.
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Served as primary point-of-contact for worldwide product managers; responsible for long-term strategic planning and and daily needs.
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Maintained expert knowledge of complex product portfolio, business objectives, and competitive marketplace.
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Analyzed customer mindsets and industry trends to delivered strategic, actionable solutions.
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Developed new product launch sales pitch; led to a 3-year $11 million contract.
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Streamlined workflow efficiencies that increased productivity over 15%.
Client: Channell worldwide; FiberX
Account Director, Managing Partner
The MadisonWest Agency
April 2003-May 2012
​Led strategic vision and account services for full-service powerhouse ad agency specializing in healthcare, education, technology, and biotech.
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Cultivated and nurtured trusting, long-standing relationships with domestic
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and international clients.
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Managed account service for agency roster, from day-to-day needs to long-term
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strategic planning.
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Led new business development from inception to closure; 90% award-rate.
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Developed organic account growth; increased billings over 35% each year.
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Trained and mentored staff with a 95% advancement & retention rate.
Clients: WaterHealth International; Mathnasium; Pacific Ridge School; SkinMedica; API Healthcare/Concerro; Massimo; Hythiam/Prometa Treatment Protocol; ChefWorks; IdeaEncore
Art Supervisor
CDM/ Omnicom Health Group
Mar 2000-Feb 2003
New York, NY
​​High-performing art director and team leader serving Direct-To-Patient and Managed Care accounts for Pfizer, Amgen, and Novartis.
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Instilled a high level of trust in clients that turned project-based accounts into retainer-based accounts.
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Tenacious dedication to team, client, and craft led to swift promotion from Art Director to Art Supervisor.
Clients: Pfizer: Lipitor; Viagra; Women's Health; Zithromax; Corporate Recruitment; Amgen: Arenesp; Novartis: Zelnorm