for the love of brand

Account Manager, Creative Services

Acurian/AES

April 2019-Nov 2019

Horsham, PA

Account manager representing the in-house full service marketing & creative services department of a leading global clinical trial company.

 

  • Primary point of contact for all client relationships: responsible for spearheading, onboarding, oversight, and cultivating successful relationships.

  • Manage robust client roster in fast-paced, agile environment with clients and colleagues worldwide.

  • Liaise between clients and creative team; oversee workflow throughout entire project lifecycle.

 

Clients: AbbVie; Roche; GSK; Pfizer; Regeneron; Gilead; Phathom; Eli Lilly

 

Senior Account Executive

Benchworks

Jan 2019-March 2019

Philadelphia, PA

Led launch strategy and associated projects and special events for HCP launch of two oncology drugs for Sun Pharmaceuticals.

 

  • Supervised two account managers on a daily basis.

  • Liaise between clients and creative team; oversee workflow throughout entire project lifecycle.

  • Helped establish an effective project workflow system.

 

Clients: Sun Oncology: Infugem; Yonsa

 

Brand Strategist; Account Director

Direct Hire Consultant

Sept 2013-Oct 2018

San Diego, CA 2013

Develop brand platforms for serial entrepreneurs & VC groups specializing in launching healthcare technology products. Provide outsource marketing services for startup companies and small businesses.

 

  • Craft message architecture; positioning; mission, vision, values; key phrases and propositions.

  • Create annual brand and marketing plans to support product managers and
    sales objectives.

  • Write comprehensive, thorough, pointed Project & Creative Briefs.

  • Develop naming and taglines for products, services, and brand expansion.

  • Manage campaigns inclusive of identity, advertising, web, digital, video, and

  • print collateral.

  • Ensure compliance with regulatory, health literacy, ADA, and like guidelines.

 

Clients: WaterHealth International; Summit Business Technologies; Mobility To All; Pacific Ridge School; Leukemia & Lymphoma Society; Plebys International

 

Creative Project Manager [contract]

Summit Business Technologies

April 2015-June 2017

San Diego, CA

​

(Headquarters in Millersville MD)

Reported to Director of Marketing, led rebranding initiatives for B2B companies to help increase sales and market reach.

 

  • Directed campaigns which included identity, print, advertising, direct, web, social media, trade, and video. 

  • Developed brand strategies; messaging & content; identities & brand standards.

  • Managed talent and assets; supported digital team to meet deadlines.

  • Increased workflow efficiency; adapted digital campaigns quickly based on data analysis.

  • Campaign resulted in 28% increased response rate for major client.

 

Clients: Summit Business Technologies; Miller + Dodson; Douglas Commercial Real Estate

Marketing & Creative Services Manager

Channell

June 2012-August 2013

Temecula, CA

​​As a direct report to the CEO, managed full service in-house marketing department for global leader in telecom & power utility enclosures.

 

  • Served as primary point-of-contact for worldwide product managers; responsible for long-term strategic planning and and daily needs.

  • Maintained expert knowledge of complex product portfolio, business objectives, and competitive marketplace.

  • Analyzed customer mindsets and industry trends to delivered strategic, actionable solutions.

  • Developed new product launch sales pitch; led to a 3-year $11 million contract.

  • Streamlined workflow efficiencies that increased productivity over 15%.

 

Client: Channell worldwide; FiberX

Account Director, Managing Partner

The MadisonWest Agency

April 2003-May 2012

​Led strategic vision and account services for full-service powerhouse ad agency specializing in healthcare, education, technology, and biotech.

 

  • Cultivated and nurtured trusting, long-standing relationships with domestic

  • and international clients.

  • Managed account service for agency roster, from day-to-day needs to long-term

  • strategic planning.

  • Led new business development from inception to closure; 90% award-rate.

  • Developed organic account growth; increased billings over 35% each year.

  • Trained and mentored staff with a 95% advancement & retention rate.

 

Clients: WaterHealth International; Mathnasium; Pacific Ridge School; SkinMedica; API Healthcare/Concerro; Massimo; Hythiam/Prometa Treatment Protocol; ChefWorks; IdeaEncore

Art Supervisor

CDM/ Omnicom Health Group 

Mar 2000-Feb 2003

New York, NY

​​High-performing art director and team leader serving Direct-To-Patient and Managed Care accounts for Pfizer, Amgen, and Novartis.

 

  • Instilled a high level of trust in clients that turned project-based accounts into retainer-based accounts.

  • Tenacious dedication to team, client, and craft led to swift promotion from Art Director to Art Supervisor.

 

Clients: Pfizer: Lipitor; Viagra; Women's Health; Zithromax; Corporate Recruitment; Amgen: Arenesp; Novartis: Zelnorm