April 2019-Nov 2019
Account manager representing the in-house full service marketing & creative services department of a leading global clinical trial company.
Primary point of contact for all client relationships: responsible for spearheading, onboarding, oversight, and cultivating successful relationships.
Manage robust client roster in fast-paced, agile environment with clients and colleagues worldwide.
Liaise between clients and creative team; oversee workflow throughout entire project lifecycle.
Clients: AbbVie; Roche; GSK; Pfizer; Regeneron; Gilead; Phathom; Eli Lilly
Jan 2019-March 2019
Led launch strategy and associated projects and special events for HCP launch of two oncology drugs for Sun Pharmaceuticals.
Supervised two account managers on a daily basis.
Helped establish an effective project workflow system.
Clients: Sun Oncology: Infugem; Yonsa
Sept 2013-Oct 2018
San Diego, CA 2013
Develop brand platforms for serial entrepreneurs & VC groups specializing in launching healthcare technology products. Provide outsource marketing services for startup companies and small businesses.
Craft message architecture; positioning; mission, vision, values; key phrases and propositions.
Create annual brand and marketing plans to support product managers and
Write comprehensive, thorough, pointed Project & Creative Briefs.
Develop naming and taglines for products, services, and brand expansion.
Manage campaigns inclusive of identity, advertising, web, digital, video, and
Ensure compliance with regulatory, health literacy, ADA, and like guidelines.
Clients: WaterHealth International; Summit Business Technologies; Mobility To All; Pacific Ridge School; Leukemia & Lymphoma Society; Plebys International
April 2015-June 2017
San Diego, CA
(Headquarters in Millersville MD)
Reported to Director of Marketing, led rebranding initiatives for B2B companies to help increase sales and market reach.
Directed campaigns which included identity, print, advertising, direct, web, social media, trade, and video.
Developed brand strategies; messaging & content; identities & brand standards.
Managed talent and assets; supported digital team to meet deadlines.
Increased workflow efficiency; adapted digital campaigns quickly based on data analysis.
Campaign resulted in 28% increased response rate for major client.
Clients: Summit Business Technologies; Miller + Dodson; Douglas Commercial Real Estate
June 2012-August 2013
As a direct report to the CEO, managed full service in-house marketing department for global leader in telecom & power utility enclosures.
Served as primary point-of-contact for worldwide product managers; responsible for long-term strategic planning and and daily needs.
Maintained expert knowledge of complex product portfolio, business objectives, and competitive marketplace.
Analyzed customer mindsets and industry trends to delivered strategic, actionable solutions.
Developed new product launch sales pitch; led to a 3-year $11 million contract.
Streamlined workflow efficiencies that increased productivity over 15%.
Client: Channell worldwide; FiberX
April 2003-May 2012
Led strategic vision and account services for full-service powerhouse ad agency specializing in healthcare, education, technology, and biotech.
Cultivated and nurtured trusting, long-standing relationships with domestic
and international clients.
Managed account service for agency roster, from day-to-day needs to long-term
Led new business development from inception to closure; 90% award-rate.
Developed organic account growth; increased billings over 35% each year.
Trained and mentored staff with a 95% advancement & retention rate.
Clients: WaterHealth International; Mathnasium; Pacific Ridge School; SkinMedica; API Healthcare/Concerro; Massimo; Hythiam/Prometa Treatment Protocol; ChefWorks; IdeaEncore
Mar 2000-Feb 2003
New York, NY
High-performing art director and team leader serving Direct-To-Patient and Managed Care accounts for Pfizer, Amgen, and Novartis.
Instilled a high level of trust in clients that turned project-based accounts into retainer-based accounts.
Tenacious dedication to team, client, and craft led to swift promotion from Art Director to Art Supervisor.
Clients: Pfizer: Lipitor; Viagra; Women's Health; Zithromax; Corporate Recruitment; Amgen: Arenesp; Novartis: Zelnorm